Klaviyo vs. Constant Contact: Which One Fits You Best?
Breaking Down Email Marketing Tools
Email marketing is a powerful tool for businesses, but the challenge lies in finding the campaign management platform that best suits your needs. Klaviyo and Constant Contact are two popular contenders, each offering distinct features and advantages. This post delves into their differences to help you make the best choice for your next email campaign.
Klaviyo: Powering Data-Driven Marketing
Klaviyo is celebrated for its focus on data and customization, making it a favorite for businesses seeking advanced targeting capabilities. Key features include: built-in analytics for optimizing campaigns, advanced customer segmentation for highly tailored messaging, direct connections with e-commerce platforms such as Shopify and Magento, robust automated workflows for services such as cart abandonment and post-purchase follow-ups, and integrated SMS tools to complement email campaigns.
Klaviyo’s deep data integration and automation features make it ideal for e-commerce-focused businesses.
Constant Contact: A Simple, Reliable Option
Constant Contact remains a top choice for its simplicity and focus on essential email marketing needs. Notable features include: premade email templates with drag-and-drop email creation tools, marketing tools specially dedicated to event management and driving e-commerce sales, social media integration for when emails alone aren't enough, automation features for follow-up reminder emails and posts, and extensive customer service support with comprehensive resources, including live chat and phone support.
Constant Contact is a strong choice for beginners and small businesses focused on straightforward email campaigns.
Feature Comparison
Looking for a side-by-side breakdown? Here’s how these two platforms compare:
A bit too harsh on the eyes? Don't worry, we've got a plain table as well:
| Features | Klaviyo | Constant Contact |
| Free Plan* | 500 emails / mo | ❌ |
| Lowest Cost Plan | $45 / mo | From $12 / mo |
| Cost per 10,000 Emails | $150 / mo | $30 / mo |
| Cost Per Email** | $0.0150 | $0.0030 |
| Maximum Number of Emails per Month | 250,000 emails / mo | 1.2 million emails / mo |
| Email Leads Generation | ❌ | ✅ |
| HTML Builder | ✅ | ✅ |
| Drag & Drop Builder | ✅ | ✅ |
| Email Cleaner Tool | ❌ | ❌ |
| Multiple Templates per Campaign | ❌ | ❌ |
| CAM-SPAM Act Compliance | ✅ | ✅ |
Making Sense of Klaviyo and Constant Contact
Klaviyo excels with its advanced data-driven capabilities and deep e-commerce integrations, making it a powerful tool for businesses prioritizing personalization and analytics. Constant Contact, on the other hand, shines with its simplicity and beginner-friendly interface, offering reliable support for straightforward email campaigns. Consider the complexity of your marketing needs and your business’s stage of growth to determine which platform aligns best with your goals.
Finding the Perfect Match
Both Klaviyo and Constant Contact have their strengths. Klaviyo’s advanced tools make it ideal for data-savvy, e-commerce-focused teams ready to leverage analytics for growth. Meanwhile, Constant Contact provides an approachable, user-friendly platform for those just beginning their email marketing journey. Reflect on your business priorities and choose the platform that will best support your path to success.