Reigning Superiority: Brevo & Klaviyo
Essential Ingredients For A Successful Email Campaign
Evaluating an email marketing tool requires examining key features such as automation and segmentation for personalized campaigns, ease of use, integration for efficient operations and connectivity, pricing and scalability for cost-effectiveness and growth accommodation. These factors collectively determine the platform's suitability for a business's marketing strategy. We explore how Brevo and Klaviyo managed to address these features.
Brevo's Lead In Use & Cost Efficiency
Among the three identified features, Brevo excels in ease of use and integration. Its user-friendly interface allows businesses to efficiently design and manage campaigns, even with limited technical expertise. Additionally, Brevo's pricing is highly competitive, with plans starting at just $9 per month compared to Klaviyo's starting price of $45 per month. This cost-effectiveness pits Brevo against Klaviyo, which, while offering powerful automation and segmentation capabilities, is more expensive and complex to navigate. Brevo's affordability and simplicity make it an attractive option for many businesses.
Klaviyo's Superiority In Personalized Marketing
Klaviyo excels in automation and segmentation, enabling highly personalized email campaigns through advanced audience targeting and robust workflows. Its user-friendly interface, seamless integration and extensive analytics make it a powerful tool fit for data-driven marketing. Despite offering at a higher price, this is often justifiable with its scalability and comprehensive features, especially for businesses prioritising personalised and data-driven email marketing strategies.
A Financial Evaluation
Check out our animated infographic to compare!
For those who prefer a static table, here's the non-animated version!
| Features | Klaviyo | Brevo |
| Free Plan | 500 emails / mo | 300 emails / day |
| Lowest Cost Plan | $45 / mo | $9 / mo |
| Cost Per 10,000 Email | $150 / mo | $17 / mo * |
| Cost Per Email ** | $0.0150 | $0.0017 |
| Maximum Number of Emails Per Month | 250,000 emails / mo | 1 million emails / mo |
| Email Leads Generation | ❌ | ❌ |
| HTML Builder | ✅ | ✅ |
| Drag & Drop Builder | ✅ | ✅ |
| Email Cleaner Tool | ❌ | ❌ |
| Multiple Templates Per Campaign | ❌ | ❌ |
| CAN-SPAM Act Compliance | ✅ | ✅ |
The Showdown Between Brevo & Klaviyo
In comparing between Klaviyo and Brevo, Brevo stands out for its affordability with a $9/month plan and a significantly lower cost per email, a more apt option for businesses with a smaller budget. While Klaviyo's lowest cost plan is $45/month, it offers a more comprehensive suite of tools including a HTML builder and a Drag & Drop builder. Business owners are to analyse how well each platform aligns with their marketing strategy and what kind of tools they deem as essential for the ultimate success of campaigns, in order to make the final choice.