Evaluative & Comparative Analysis: Brevo vs SendGrid
Measuring the Success of Campaigns
Email marketing platforms often provide various metrics such as key performance indicators (KPIs) and tracking metrics. Analysis of such data, such as click-through rates, conversion rates, ROI, engagement and more offer deeper insights to whether one's campaign is doing well. Leveraging on these analytics help businesses refine their strategies and improve targeting, driving desired outcomes.
Comprehensive Dashboard Analytics by Sendgrid
Sendgrid provides comprehensive analytics & KPIs for success measurement. A particularly valuable asset will be the site's real time analytics dashboard, which allows constant monitoring of the campaign's performance. This dashboard provides instant insights into engagement metrics, allowing businesses to identify trends, measure effectiveness of emails and make data-driven adjustments. Optimisation is also improved with the 24/7 help desk offered by Sendgrid.
5 Integrative Tools for Success Metrics
Brevo's suite of platforms - Marketing, Sales, Conversations, Customer Data and Messaging API - provides comprehensive analytics tools for effective measurement of success. With each platform tracking their respective KPIs, there is efficient gauge of performance insights, unifying data for higher accuracy in segmentation and targeting. Integrating real-time, actionable analytics enable refinement of strategies, target optimisation and ROI maximising.
Comprehensive Pricing Solutions
Check out this comparison table for the financial numbers!
Too dizzy for your eyes? Utilise this non-animated table instead!
| Features | SendGrid | Brevo |
| Free Plan | 100 emails / day via API | 300 emails / day |
| Lowest Cost Plan | $19.95 / mo | $9 / mo |
| Cost Per 10,000 Email | $19.95 / mo | $17 / mo |
| Cost Per Email ** | $0.0020 / mo via API | $0.0017 |
| Maximum Number of Emails Per Month | 2.5 million emails / mo | 1 million emails / mo |
| Email Leads Generation | ❌ | ❌ |
| HTML Builder | ❌ | ✅ |
| Drag & Drop Builder | ❌ | ✅ |
| Email Cleaner Tool | ❌ | ❌ |
| Multiple Templates Per Campaign | ❌ | ❌ |
| CAN-SPAM Act Compliance | ❌ | ✅ |
Is Brevo or Sendgrid Better?
As a business owner deciding between Sendgrid and Brevo for your email campaign, consider Brevo's affordability at $9/month and its comprehensive features like the HTML builder, drag & drop builder, email cleaner tool and more. Brevo is ideal for businesses needing robust email marketing tools within a budget. However, if your priority is handling high email volumes, Sendgrid's capacity of up to 2.5 millio emails per month at just $19.95 may be more suitable. Both platforms ensure CAN-SPAM Act Compliance, but your choice should align with your specific campaign needs and budget constraints.