Brevo vs MailChimp: Which is right for you?
Selecting the Perfect Partner for Your Email Marketing Success
Partnering your campaign with the right email marketing platform is crucial for its success, regardless of the campaign's size and objective. An effective platform ensures that your messages reach the intended target audience, maximising engagement and conversion rates. The right tool helps streamline campaign management and offers robust analytics, suiting various marketing needs. Among the leading contenders in the industry, MailChimp and Brevo stand out. Both platforms have their strengths, making them strong competitors in the email marketing playing field.
A Deeper Look Into MailChimp
MailChimp, a premier email marketing platform that blends creativity with powerful tools. Its user-friendly drag-and-drop builder, advanced automation, and insightful analytics transform campaigns into engaging experiences. With seamless integraton, AI-driven recommendations and a robust marketing CRM, MailChimp elevates your marketing game, attracting businesses that seek to captivate their audience and drive success.
MailChimp is also relatively light on the pockets, with prices starting from as low as $10.95 per month, but still accompanied with the suite of builder and template features.
Technical Insights of Brevo
Brevo shines with its multi-channel campaign capabilities, offering email, SMS and Whatsapp integrations. Its advanced marketing automation and CRM tools empower businesses to create personalised customer journeys. While MailChimp boasts an intuitive interface and AI-driven insights, Brevo surpasses with its extensive automation flexibility and excellent data privacy and security. Brevo's ease of use, combined with powerful features, makes it an exceptional choice for a holistic and seamless marketing experience.
Offering similar drag-and-drop builder as well as the HTML builder tools, Brevo is competitively priced against MailChimp in both quantity and pricing of emails. Brevo's plan goes up to 1 million emails per month at just $0.0017, certainly a go-to for businesses concerned about costs.
A Price War: MailChimp vs Brevo
Check out our infographic table to compare between them!
For those with motion sickness, here's the non-animated version of the comparison table!
| Features | Brevo | MailChimp |
| Free Plan * | 300 emails / day | 500 emails / mo |
| Lowest Cost Plan | $9 / mo | $10.95 / mo |
| Cost Per 10,000 Email * | $17 / mo | $79 / mo |
| Cost Per Email ** | $0.0017 | $0.0079 |
| Maximum Number of Emails Per Month * | 1 million emails / mo | 250,000 emails / mo |
| Email Leads Generation | ❌ | ❌ |
| HTML Builder | ✅ | ✅ |
| Drag & Drop Builder | ✅ | ✅ |
| Email Cleaner Tool | ❌ | ❌ |
| Multiple Templates Per Campaign | ❌ | ❌ |
| CAN-SPAM Act Compliance | ✅ | ✅ |
Who Takes The Final Win?
Brevo and Mailchimp are both leading email marketing platforms, each with its distinct advantages. Brevo's cost effectiveness is highlighted, with a lower cost per email alongside higher email limits. MailChimp on the other hand offers a more comprehensive free plan and a user-friendly interface. Both platforms support essential email marketing features like HTML builders, drag & drop builders and CAN-SPAM Act Compliance. Ultimately, businesses might choose Brevo for budget friendly, high volume email needs, whereas MailChimp might appeal to those prioritising brand reputation and ease of use.