Brevo vs. Constant Contact: Finding the Best Fit
Navigating the Email Marketing Landscape
Email marketing campaigns remain a cornerstone for businesses aiming to engage their audiences effectively through digital marketing. Brevo (formerly Sendinblue) and Constant Contact are two leading platforms in the online advertising space. Both offer powerful features that enable powerful marketing campaigns, but how do they stack up against each other? Let’s dive into the details.
Brevo: A Holistic Approach to Communication
Brevo is recognized for its all-in-one communication platform that goes beyond email marketing. It’s designed to cater to businesses looking for a comprehensive solution to connect with their audience. Key features include: advanced automated workflows that include email, SMS, and chat integration; capabilities to send notifications, order confirmations, and more straight from emails; a variety of templates with drag-and-drop customization; and built-in customer relationship management tools.
Brevo’s versatility makes it a strong contender for businesses seeking more than just email marketing.
Constant Contact: Simplicity Meets Versatility
Constant Contact has long been a favorite among small to medium-sized businesses for its straightforward interface and practical features. Some of its standout offerings include: premade email templates with a drag-and-drop editor for easy customization, marketing tools specially dedicated to events and e-commerce, social media integration, automation features for follow-up emails and posts, and extensive customer service support.
Constant Contact takes pride in providing user-friendly solutions for businesses new to email marketing.
Feature Comparison
Looking to compare the standout features of these platforms? Here's an insightful breakdown for you!
For those who like a stripped-down view of things, here's a plain table for you.
| Features | Brevo | Constant Contact |
| Free Plan* | 300 emails / day | ❌ |
| Lowest Cost Plan | $9 / mo | From $12 / mo |
| Cost per 10,000 Emails | $17 / mo | $30 / mo |
| Cost Per Email** | $0.0017 | $0.0030 |
| Maximum Number of Emails per Month | 1 million emails / mo | 1.2 million emails / mo |
| Email Leads Generation | ❌ | ✅ |
| HTML Builder | ✅ | ✅ |
| Drag & Drop Builder | ✅ | ✅ |
| Email Cleaner Tool | ❌ | ❌ |
| Multiple Templates per Campaign | ❌ | ❌ |
| CAM-SPAM Act Compliance | ✅ | ✅ |
Which Platform Should You Choose?
The choice between Brevo and Constant Contact depends on your business’s goals and requirements.
Choose Brevo if you want an all-in-one platform with advanced automation, transactional email capabilities, and scalable solutions. It’s ideal for businesses that need more than just email marketing.
Choose Constant Contact if you’re a small business seeking simplicity, event- and product-tailored marketing tools, and strong customer support. It’s a great option for beginners or businesses with a focus on e-commerce and event-related campaigns.
Making the Final Call
Both Brevo and Constant Contact are robust platforms with unique strengths. Brevo stands out for its holistic communication tools and scalability, while Constant Contact offers an accessible entry point for small businesses. Carefully evaluate your business’s specific needs to determine which platform aligns best with your goals. With the right choice, you can elevate your email marketing strategy and strengthen your connection with your audience.